Last updated: 9th Dec 2025
Wunderbook (“Wunderbook”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use and share personal data when:
you visit our website or use our apps
you create an account as a user
you create an account as a service provider
you contact us or interact with our services
If you do not agree with this Privacy Policy, please do not use our website, apps or services.
For data protection law, Wunderbook generally acts as the controller of the personal data described in this policy.
User
Anyone using the Wunderbook app or website to browse, book or purchase services.
Service Provider
A business using Wunderbook to offer events, classes, memberships, vouchers or other services.
Personal data
Any information that identifies or can identify a living person, such as name, email address, phone number, booking history or IP address.
Processing
Anything done with personal data, including collecting, storing, using, sharing or deleting it.
The data we collect depends on how you use Wunderbook.
When you create an account, make a booking, contact us or subscribe to communications, we may collect:
Users
name
email address
phone number
password or login details
booking details (events, dates, times, locations)
gift card or voucher details
any messages you send us or to a service provider through the app
Service Providers
business name
business address and contact details
website or social media links
contact person name, role, email and phone
business description, branding and images
locations, schedules, pricing and booking rules
bank or payout details, only as needed to send funds
We do not store your full payment card details. Card payments are processed securely by Stripe.
When you visit our website or use our apps we automatically collect:
IP address
device type and operating system
browser type and version
language and region settings
pages or screens viewed and how you navigate between them
dates and times of access
app version and performance data
We use cookies and similar technologies for this. You can control cookies through your browser or device settings, but some parts of the service may not work properly without them.
We may receive information about you from:
Service Providers, for example when they confirm attendance or note no shows
Analytics and advertising providers, such as Google Analytics, to help us understand usage and improve our services
Payment providers such as Stripe, for example payment status and limited card information (last four digits, card type)
We do not buy marketing lists.
We only use your personal data when we have a legal basis to do so. In most cases this is:
to perform a contract with you
because we have a legitimate interest
because we have a legal obligation
because you have given consent
We use your data to:
create and manage your account
enable you to find and book events, memberships and services
send booking confirmations, reminders and updates
allow service providers to manage their attendees and bookings
process payments via Stripe and handle refunds where applicable
provide customer support
Legal basis: performance of a contract with you.
We use usage and analytics data to:
monitor performance and fix bugs
understand how users and service providers use Wunderbook
test features and improve the user experience
develop new products and services
Legal basis: our legitimate interest in running and improving our business.
We use your contact details to:
send transactional messages about bookings, payments and account activity
respond to your questions and requests
send important service updates, for example changes to terms or security notices
Legal basis: performance of a contract and our legitimate interests.
We may send you marketing communications about Wunderbook and services you may be interested in, for example:
emails or push notifications about new features
offers from service providers you have booked with or similar businesses
surveys and feedback requests
Where required by law we will ask for your consent. You can opt out at any time by using the unsubscribe link in emails or changing your settings in the app.
Legal basis: your consent, or our legitimate interest where allowed.
We may use and share your data to:
protect the security of our systems and users
detect and prevent fraud, abuse or misuse
comply with legal obligations and respond to valid legal requests
exercise or defend legal claims
Legal basis: legal obligations and our legitimate interests.
We do not sell your personal data.
We share personal data only when necessary and with appropriate safeguards.
When you make a booking, we share relevant personal data with the Service Provider so they can deliver the service, for example:
your name
contact details
booking details
any information you provide that is relevant to the booking
Service Providers are independent controllers of the data they receive through Wunderbook and are responsible for their own compliance with data protection law.
We use trusted third parties to help us run Wunderbook, for example:
payment processing (Stripe)
analytics (such as Google Analytics)
email and notification services
hosting and infrastructure providers
customer support tools
These providers act as processors on our behalf and may only process your data according to our instructions and this policy.
We may disclose personal data if we reasonably believe it is necessary to:
comply with law or legal process
respond to lawful requests from public authorities
protect the rights, property or safety of Wunderbook, our users, service providers or the public
Where legally permitted, we will try to inform you before making such disclosures.
If Wunderbook is involved in a merger, acquisition or sale of assets, personal data may be transferred as part of that transaction. We will notify you if your personal data becomes subject to a different privacy policy.
We use cookies and similar technologies to:
keep you logged in
remember your preferences
understand how visitors use our website
measure the performance of our marketing and advertising
Types of cookies we use
Strictly necessary cookies
Required for the website and app to function, for example to keep you logged in and enable payment.
Performance cookies
Help us understand how the site is used and improve performance, for example pages visited and errors encountered. These do not directly identify you.
Functionality cookies
Remember your choices such as language and region or previous settings to make your experience easier.
Targeting and advertising cookies
Used by us and our advertising partners to show you more relevant ads and to measure campaigns. For example, via Google or Meta platforms.
You can control cookies through your browser settings. If you disable cookies, some features may not work properly.
Some browsers offer a “Do Not Track” signal. Our website does not currently respond to these signals.
We may use analytics tools such as Google Analytics. You can learn more about how Google uses data at the Google privacy policy and can opt out using their browser add on.
Our main servers are located in the European Union. Some of our service providers may process data in other countries.
Where we transfer personal data outside the European Economic Area or the United Kingdom, we will ensure appropriate safeguards are in place, such as standard contractual clauses approved by the relevant authorities or equivalent mechanisms.
We keep personal data only as long as necessary for the purposes described in this policy, including to:
provide the services and maintain your account
comply with legal, accounting and tax obligations
resolve disputes and enforce our agreements
Typical retention periods include:
account data for as long as your account is active
booking and payment records for the period required by tax and accounting law, usually several years
marketing data until you unsubscribe or after a period of inactivity, after which we minimise or anonymise it
We may keep anonymised or aggregated data that does not identify you indefinitely.
Depending on where you live, you may have the following rights in relation to your personal data:
Access
To obtain a copy of the personal data we hold about you, plus some additional information.
Rectification
To correct inaccurate or incomplete data.
Erasure
To request deletion of your personal data in certain circumstances.
Restriction
To request that we restrict the processing of your data in certain cases.
Portability
To receive your personal data in a structured, commonly used format and have it transmitted to another controller where technically feasible.
Object
To object to processing based on our legitimate interests, including direct marketing. If you object to marketing we will stop that processing.
Withdraw consent
Where processing is based on consent, you can withdraw that consent at any time. This will not affect previous processing.
To exercise any of these rights, please contact us using the details below. We may need to verify your identity before responding.
You also have the right to lodge a complaint with your local data protection authority. In Ireland this is the Data Protection Commission.
Wunderbook is not intended for use by children under 16. We do not knowingly collect personal data from children under 16.
If you believe we have collected personal data from a child inappropriately, please contact us and we will delete it.
We take appropriate technical and organisational measures to protect personal data against loss, misuse and unauthorised access, including:
encryption in transit where appropriate
access controls and authentication
regular security updates and monitoring
No system is completely secure, but we work to protect your information and regularly review our security measures.
You can control your marketing preferences by:
using the unsubscribe link in any marketing email
changing notification settings in the app where available
contacting us at the email below
You will still receive important transactional messages related to bookings and your account even if you opt out of marketing.
We may update this Privacy Policy from time to time. We will post the updated version on our website and update the “Last updated” date.
If we make significant changes, we may also notify you by email or in the app.
Your continued use of Wunderbook after changes take effect means you accept the updated policy.
If you have any questions about this Privacy Policy or how we handle personal data, or if you wish to exercise your rights, please contact us:
Email: info@wunderbook.ie
This SOP outlines the steps to navigate and utilize the dashboard for managing users and events effectively.
1. Understanding User Metrics 0:00
Total Users: Represents everyone who has ever booked an event.
Current Members: Active memberships at present.
New Users: Users who booked an event in the current month.
Event Revenue: Total revenue from events booked.
Membership Revenue: Revenue from memberships purchased.
Total Bookings: List of all bookings for the month.
2. Identifying At-Risk Users 0:39
At-Risk Users: Users who have not booked in the last 2 to 8 weeks.
Completed Memberships: Users who completed their membership in the last 30 days.
3. Accessing User Details 1:05
Click on Total Users to view detailed information.
Check for memberships and bookings associated with each user.
4. Reviewing Revenue and Bookings 1:36
Review Event Revenue and Membership Revenue to track financial performance.
Note any bookings that have been cancelled or refunded.
5. Exporting Data 2:08
Use the export function to download data to Excel.
Export at-risk users or total users for further contact.
Ensure to verify the accuracy of user data before taking any actions based on it.
Be cautious when contacting at-risk users; personalize your communication to improve engagement.
Regularly check the dashboard to stay updated on user metrics and revenue.
Set reminders to follow up with at-risk users to enhance retention.
Utilize Excel exports for better data analysis and tracking.