Wunderbook Privacy Policy

Last updated: 9th Dec 2025

1. Introduction

Wunderbook (“Wunderbook”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use and share personal data when:

  • you visit our website or use our apps

  • you create an account as a user

  • you create an account as a service provider

  • you contact us or interact with our services

If you do not agree with this Privacy Policy, please do not use our website, apps or services.

For data protection law, Wunderbook generally acts as the controller of the personal data described in this policy.


2. Key definitions

  • User
    Anyone using the Wunderbook app or website to browse, book or purchase services.

  • Service Provider
    A business using Wunderbook to offer events, classes, memberships, vouchers or other services.

  • Personal data
    Any information that identifies or can identify a living person, such as name, email address, phone number, booking history or IP address.

  • Processing
    Anything done with personal data, including collecting, storing, using, sharing or deleting it.


3. What data we collect

The data we collect depends on how you use Wunderbook.

3.1 Data you give us directly

When you create an account, make a booking, contact us or subscribe to communications, we may collect:

Users

  • name

  • email address

  • phone number

  • password or login details

  • booking details (events, dates, times, locations)

  • gift card or voucher details

  • any messages you send us or to a service provider through the app

Service Providers

  • business name

  • business address and contact details

  • website or social media links

  • contact person name, role, email and phone

  • business description, branding and images

  • locations, schedules, pricing and booking rules

  • bank or payout details, only as needed to send funds

We do not store your full payment card details. Card payments are processed securely by Stripe.

3.2 Data we collect automatically

When you visit our website or use our apps we automatically collect:

  • IP address

  • device type and operating system

  • browser type and version

  • language and region settings

  • pages or screens viewed and how you navigate between them

  • dates and times of access

  • app version and performance data

We use cookies and similar technologies for this. You can control cookies through your browser or device settings, but some parts of the service may not work properly without them.

3.3 Data from third parties

We may receive information about you from:

  • Service Providers, for example when they confirm attendance or note no shows

  • Analytics and advertising providers, such as Google Analytics, to help us understand usage and improve our services

  • Payment providers such as Stripe, for example payment status and limited card information (last four digits, card type)

We do not buy marketing lists.


4. How we use your data and legal grounds

We only use your personal data when we have a legal basis to do so. In most cases this is:

  • to perform a contract with you

  • because we have a legitimate interest

  • because we have a legal obligation

  • because you have given consent

4.1 To provide and operate Wunderbook

We use your data to:

  • create and manage your account

  • enable you to find and book events, memberships and services

  • send booking confirmations, reminders and updates

  • allow service providers to manage their attendees and bookings

  • process payments via Stripe and handle refunds where applicable

  • provide customer support

Legal basis: performance of a contract with you.

4.2 To improve our services

We use usage and analytics data to:

  • monitor performance and fix bugs

  • understand how users and service providers use Wunderbook

  • test features and improve the user experience

  • develop new products and services

Legal basis: our legitimate interest in running and improving our business.

4.3 To communicate with you

We use your contact details to:

  • send transactional messages about bookings, payments and account activity

  • respond to your questions and requests

  • send important service updates, for example changes to terms or security notices

Legal basis: performance of a contract and our legitimate interests.

4.4 Marketing and offers

We may send you marketing communications about Wunderbook and services you may be interested in, for example:

  • emails or push notifications about new features

  • offers from service providers you have booked with or similar businesses

  • surveys and feedback requests

Where required by law we will ask for your consent. You can opt out at any time by using the unsubscribe link in emails or changing your settings in the app.

Legal basis: your consent, or our legitimate interest where allowed.

4.5 Security, fraud prevention and legal obligations

We may use and share your data to:

  • protect the security of our systems and users

  • detect and prevent fraud, abuse or misuse

  • comply with legal obligations and respond to valid legal requests

  • exercise or defend legal claims

Legal basis: legal obligations and our legitimate interests.


5. How we share your data

We do not sell your personal data.

We share personal data only when necessary and with appropriate safeguards.

5.1 With Service Providers

When you make a booking, we share relevant personal data with the Service Provider so they can deliver the service, for example:

  • your name

  • contact details

  • booking details

  • any information you provide that is relevant to the booking

Service Providers are independent controllers of the data they receive through Wunderbook and are responsible for their own compliance with data protection law.

5.2 With service partners and processors

We use trusted third parties to help us run Wunderbook, for example:

  • payment processing (Stripe)

  • analytics (such as Google Analytics)

  • email and notification services

  • hosting and infrastructure providers

  • customer support tools

These providers act as processors on our behalf and may only process your data according to our instructions and this policy.

5.3 For legal and safety reasons

We may disclose personal data if we reasonably believe it is necessary to:

  • comply with law or legal process

  • respond to lawful requests from public authorities

  • protect the rights, property or safety of Wunderbook, our users, service providers or the public

Where legally permitted, we will try to inform you before making such disclosures.

5.4 Business transfers

If Wunderbook is involved in a merger, acquisition or sale of assets, personal data may be transferred as part of that transaction. We will notify you if your personal data becomes subject to a different privacy policy.


6. Cookies and similar technologies

We use cookies and similar technologies to:

  • keep you logged in

  • remember your preferences

  • understand how visitors use our website

  • measure the performance of our marketing and advertising

Types of cookies we use

  • Strictly necessary cookies
    Required for the website and app to function, for example to keep you logged in and enable payment.

  • Performance cookies
    Help us understand how the site is used and improve performance, for example pages visited and errors encountered. These do not directly identify you.

  • Functionality cookies
    Remember your choices such as language and region or previous settings to make your experience easier.

  • Targeting and advertising cookies
    Used by us and our advertising partners to show you more relevant ads and to measure campaigns. For example, via Google or Meta platforms.

You can control cookies through your browser settings. If you disable cookies, some features may not work properly.

Some browsers offer a “Do Not Track” signal. Our website does not currently respond to these signals.

We may use analytics tools such as Google Analytics. You can learn more about how Google uses data at the Google privacy policy and can opt out using their browser add on.


7. International transfers

Our main servers are located in the European Union. Some of our service providers may process data in other countries.

Where we transfer personal data outside the European Economic Area or the United Kingdom, we will ensure appropriate safeguards are in place, such as standard contractual clauses approved by the relevant authorities or equivalent mechanisms.


8. Data retention

We keep personal data only as long as necessary for the purposes described in this policy, including to:

  • provide the services and maintain your account

  • comply with legal, accounting and tax obligations

  • resolve disputes and enforce our agreements

Typical retention periods include:

  • account data for as long as your account is active

  • booking and payment records for the period required by tax and accounting law, usually several years

  • marketing data until you unsubscribe or after a period of inactivity, after which we minimise or anonymise it

We may keep anonymised or aggregated data that does not identify you indefinitely.


9. Your rights

Depending on where you live, you may have the following rights in relation to your personal data:

  • Access
    To obtain a copy of the personal data we hold about you, plus some additional information.

  • Rectification
    To correct inaccurate or incomplete data.

  • Erasure
    To request deletion of your personal data in certain circumstances.

  • Restriction
    To request that we restrict the processing of your data in certain cases.

  • Portability
    To receive your personal data in a structured, commonly used format and have it transmitted to another controller where technically feasible.

  • Object
    To object to processing based on our legitimate interests, including direct marketing. If you object to marketing we will stop that processing.

  • Withdraw consent
    Where processing is based on consent, you can withdraw that consent at any time. This will not affect previous processing.

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before responding.

You also have the right to lodge a complaint with your local data protection authority. In Ireland this is the Data Protection Commission.


10. Minors

Wunderbook is not intended for use by children under 16. We do not knowingly collect personal data from children under 16.

If you believe we have collected personal data from a child inappropriately, please contact us and we will delete it.


11. Security

We take appropriate technical and organisational measures to protect personal data against loss, misuse and unauthorised access, including:

  • encryption in transit where appropriate

  • access controls and authentication

  • regular security updates and monitoring

No system is completely secure, but we work to protect your information and regularly review our security measures.


12. Marketing choices

You can control your marketing preferences by:

  • using the unsubscribe link in any marketing email

  • changing notification settings in the app where available

  • contacting us at the email below

You will still receive important transactional messages related to bookings and your account even if you opt out of marketing.


13. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on our website and update the “Last updated” date.

If we make significant changes, we may also notify you by email or in the app.

Your continued use of Wunderbook after changes take effect means you accept the updated policy.


14. Contact us

If you have any questions about this Privacy Policy or how we handle personal data, or if you wish to exercise your rights, please contact us:

Email: info@wunderbook.ie

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Dashboard Overview and User Management SOP

Objective

This SOP outlines the steps to navigate and utilize the dashboard for managing users and events effectively.

Key Steps

1. Understanding User Metrics 0:00

generated-image-at-00:00:00

  • Total Users: Represents everyone who has ever booked an event.

  • Current Members: Active memberships at present.

  • New Users: Users who booked an event in the current month.

  • Event Revenue: Total revenue from events booked.

  • Membership Revenue: Revenue from memberships purchased.

  • Total Bookings: List of all bookings for the month.

2. Identifying At-Risk Users 0:39

generated-image-at-00:00:39

  • At-Risk Users: Users who have not booked in the last 2 to 8 weeks.

  • Completed Memberships: Users who completed their membership in the last 30 days.

3. Accessing User Details 1:05

generated-image-at-00:01:05

  • Click on Total Users to view detailed information.

  • Check for memberships and bookings associated with each user.

4. Reviewing Revenue and Bookings 1:36

  • Review Event Revenue and Membership Revenue to track financial performance.

  • Note any bookings that have been cancelled or refunded.

5. Exporting Data 2:08

  • Use the export function to download data to Excel.

  • Export at-risk users or total users for further contact.

Cautionary Notes

  • Ensure to verify the accuracy of user data before taking any actions based on it.

  • Be cautious when contacting at-risk users; personalize your communication to improve engagement.

Tips for Efficiency

  • Regularly check the dashboard to stay updated on user metrics and revenue.

  • Set reminders to follow up with at-risk users to enhance retention.

  • Utilize Excel exports for better data analysis and tracking.

Link to Loom

https://loom.com/share/dbe6f3898f164cfcad74c2f4f73540c0

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